2021

COVID-19 Life Stages Approach

For National Resilience Council

Through design thinking, EpiMetrics was able to create a campaign that enabled meaningful living during the pandemic for all life stages. These were conceptualized through surveys, KIIs, and FGDs which each target audience and the development of empathy maps. The design and content was then conceptualized, and the outputs were created through collaboration with the graphic artists.

Another project done during the pandemic was a response to the infodemic that occurred alongside the pandemic itself. A 2-part educational series was created, which consisted of a public webinar (with over 200 people in attendance) on the “9 Epidemiological Questions to Ask of a New Disease”, and a skills-based workshop. This activity was graced by the presence of Dr. John Wong, Dr. Beverly Lorraine C. Ho, MD MPH, Director IV, Health Promotion Bureau of the Department of Health, Pauline Mangilog-Saltarin, Creative Director, Jesuit Communication and trustee of PMFI, and Howie G. Severino, Journalist for GMA Network.

Staff Involved

John Q. Wong, MD, MSc, Christine Ingrid Espinosa, Cheyenne Ariana Erika M. Modina, Anne Kathlyn Baladad, and Catrina Theresa Yang

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